When people use search engines to search for information or products, web pages shown at the top of the search results are clicked much more often than those at the bottom of the front page, or those on page 2 and below. When search engines think that your web pages are important and relevant, they may display your web pages higher up in position, increasing the chance that people doing searches will see your web site listing and visit your web site.
Search Engine Optimization (SEO) is an important process in helping your web site gain more web visitors. It does this by helping your site appear higher up in web searches.
SEO is often called an art, not a science, as there are no hard and fast rules. The art of SEO is often shrouded in mystery, because search engines will not divulge exactly what it takes to optimize web sites for search engines (to prevent gaming the system).
Broadly speaking, there are 2 main elements to SEO. They are on-page SEO, and off-page SEO.
This part of SEO focuses on optimizing the web site, web pages as well as all the elements of the web pages, for SEO. For example, on-page SEO requires that your web pages are titled properly, that you use relevant headers for various sections on your web pages, title your images, as well as ensure that your search keywords appear on your web pages sufficiently.
The SEO Keywords, Links and On-Page Report Stack helps with this tremendously.
This stack will assist you in making sure that your on-page SEO is done properly, your outbound links are working as they should, and that you are optimizing your web pages correctly for incoming search keywords.
This part focuses on everything else that doesn't deal with your web site or web pages. For example, link building by guest blogging, social media marketing strategies are just part of the many off-page SEO strategies.
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